PREMIUM MEN presents the best styles & looks of menswear one day before the official start of Mercedes-Benz Fashion Week Berlin in Hall 5 on the 2nd floor of STATION-Berlin.
“Bundling the collections of the men's segment separately on the 2nd floor is a logical step. That's what exhibitors and buyers both want”, explains Norbert Tillmann.
Here too, the different labels are newly curated each season in accord with our PREMIUM concept to present the trade with a new and interesting mix each time. Men's fashion buyers are personally invited by the PREMIUM Buyer's Management to view the exclusive men's collections – ordering, of course, not excluded.
A separate entrance invites guests directly to the exhibition space on the 2nd floor of STATION-Berlin, where first-class catering by Markus Semmler and live act Ina Reni by Royal Flame Music / 22D Music provide the perfect backdrop for networking among trade professionals.
The different entrance for the PREMIUM MEN OPENING on July 5 via Trebbiner Str. 6, 10963 Berlin. From July 6-8, PREMIUM MEN is accessible, as usual, via Luckenwalder Str. 4-6.
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