'Tradeshows for selected brands' in Berlin & Barcelona
23 Dec '05
3 min read
BREAD & butter has become Europe's most important tradeshow partner for trade and industry in the Street- and Urbanwear sector in all its facets, from global players to top labels and designers. It seemed an almost unsolvable task to fi t Barcelona and Berlin into the international tradeshow calendar without causing overlaps with other events and at the same time respecting our exhibitors' as well as our own logistical requirements.
The new tradeshow dates are the solution to the timing difficulties.
Wolfgang Ahlers (Vice President B&b): “This measure requires extreme logistical planning and absolutely precise implementation. We have taken all the necessary steps to meet this challenge. It's a gigantic project, but we will make the seemingly impossible possible. I can state with absolute certainty that we are going to realise two magnificent events in Barcelona and Berlin in January 2006 within a very short space of time.”
BREAD & butter international (B&b) tradeshow for selected brands represents the strong, overall and global marketing and communication platform for international oriented enterprises in young, progressive contemporary fashion culture: jeans & urbanwear, sports & streetwear as well as streetcouture on a top-level.
marketing@alchempro.com
