Messe Frankfurt poised to launch campaign against product piracy
16 Jan '06
3 min read
German exhibition organizer Messe Frankfurt, as an international marketplace for creativity, innovation and performance, has shown a considerable interest in ensuring that prosecutions and sanctions are imposed against brand and product pirates.
According to estimates, product imitation already accounts for some eight percent of world trade. It is also for this reason that the company has a long history of offering support to exhibitors that have fallen prey to copyists.
Together with numerous partner organizations, Messe Frankfurt is now launching an extensive campaign entitled 'Messe Frankfurt Against Copying'. At all Messe Frankfurt trade fairs, exhibitors and visitors can find out at first hand how to protect their ideas, designs and products early on as well as how to enforce these measures in the long term.
Detlef Braun, Managing Director of Messe Frankfurt, explains, “We have a pioneering role in this new campaign. We feel that we have a special obligation towards protecting the trademarks and creative property of our clients.”
The partner organizations involved in the 'Messe Frankfurt Against Copying' campaign include all relevant state departments and private initiatives from the field of industrial property rights protection like OHIM, German Patent and Trademark Office, Aktionskreis der deutschen Wirtschaft gegen Produktpiraterie, Aktion Plagiarius and Industrial Property Rights Department of German Customs.
Klaus Hoffmeister from the Nuremberg-based Industrial Property Rights department of German Customs maintains that many holders of industrial property rights are insufficiently informed about the possibilities of working together with customs authorities.
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