Brazilian Textile and Apparel Industry Association (ABIT) informed that the seventh edition of Fashion Business, an event that runs parallel to Fashion Rio, finished with a growth of 20 percent in relation to the 2005 winter edition.
In exports alone, the cash sales volume was US$ 8 million and may reach US$ 11 million in twelve months.
ABIT, through support from Apex-Brasil, brought 14 buyers from several countries, as well as those who came spontaneously, resulting in the volume reached.
Over the four days of the event (January 10 thru 13), approximately 4300 visitors came from all over Brazil, as well as 270 VIP buyers brought by the organizers. Sales to the domestic market totaled R$ 304 million.
On the last day of the Fashion Business, Interim Minister for Development, Industry and Foreign Trade, Mário Mugnaini Junior, visited Fashion Business accompanied by Firjan vice-president, Luiz Chor.
Both went to congratulate and get to know Cholet, the Ceará brand that obtained the greatest sales volume for the international market. Cholet sold 400 thousand Euros to Spain alone.
“This type of operation, of small amounts of business to several buyers, is the ideal model for foreign trade, especially in fashion where Brazil has an enormous amount of space to conquer,” informed the Minister.
Of the ten poles that participated in the Fashion Business, two stood out in sales: Niterói and Petrópolis.
The first sold R$ 170 thousand and the second R$ 120 thousand. Several artisans also achieved good results at the event, such as the artisan from Barra Mansa, Cristina Polastri who sold more than 400 knit and crochet pieces, reaching her maximum production capacity.
Another pole that had good results during the event was Concretamente Brasília, from the Federal District, which, if all orders come true, should sell its entire production for a year.
Besides that, it also agreed to its participation in September's edition of the BijOrhca/Éclat de Mode – the largest costume jewelry fair in the world. The Brasília pole, comprised of 25 companies, was invited by a French “spy” and representative at the fair.
Brazilian Textile and Apparel Industry Association
marketing@alchempro.com
