Marella & Persona to participate at CPD Düsseldorf
18 Jan '06
2 min read
The two Italian fashion brands Marella and Persona, part of the Max Mara Fashion Group headquartered in Reggio Emilia, are going to take part as first-time exhibitors at German fashion trade show CPD Düsseldorf.
CPD Düsseldorf from 5 to 7 February 2006 will be the season's debut venue for the new 2006/07 Autumn/Winter collection of both these brands. The presentation at CPD is planned to underline the brand philosophy of the two labels.
The Max Mara Group is synonymous with design, aspirational quality and high-impact fashion concepts. Its fashion is based on classic, current design with sophisticated details making very high demands on the finish and materials used.
Persona exhibits at the Super size segment of CPD Düsseldorf in Hall 11. The style proposed by Persona provides ample scope for combination so as to do justice to the personal style of every woman and her personality. Depending on their mood or the occasion women are 'empowered' to give expression to their femininity. This is a new type of shopping experience designed for women with sizes 42+.
Young fashion oozing with zeitgeist, fashion that conveys a sense of the uniqueness and dynamism of its wearer: Persona is 'personalised' fashion.
Marella has opted for the special atmosphere of the fashion gallery as the setting for its presence at CPD Düsseldorf. At the Madison section Marella will stage fashion as lifestyle. The sophisticated cut, the exquisite use of topical materials and accomplished details are inseparably linked to the needs of women of today.
CPD Düsseldorf aims to demonstrate how transparent the focus of the two collections, Marella and Persona, is and, at the same time, to capitalise on the international visitor potential for expanding the export business further.
The Max Mara Group as a whole will present itself at its traditional showrooms on Düsseldorf's Königsallee.
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