Influx of more than 27,500 buyers seen at Pitti Immagine Uomo
19 Jan '06
2 min read
Pitti Immagine Uomo n.69 has concluded with a total buyer turnout of 27,522, a figure which is practically unchanged with respect to the 27,935 buyers who attended the fair in January 2005.
There were 17,909 Italian buyers as opposed to the 18,143 last year, while the number of foreign buyers came to 9,613 vs. 9.792. The overall results are positive.
After seven years of extraordinary and uninterrupted growth, and having reached very high attendance levels both in terms of quantity and quality, a slight dip is part of a physiological mechanism. We also have to take into account the fact that, in the more developed markets, the number of sales points is decreasing, but they are growing in size.
All the operators – exhibitors, buyers and journalists – had positive things to say about this edition of Pitti Uomo: the event's ability to update and renew itself and its image, the business concluded, the collections, the sophistication and quality of the products and the creativity – and work – that went into the presentations.
Pitti Immagine Uomo is an event that is steadily expanding into the city and is no longer confined just to the pavilions at the Fortezza da Basso. There is tangible evidence of this trend in Welcome, the new event dedicated to street culture, at the Stazione Leopolda and Pitti Immagine Rooms, the section devoted to contemporary luxury that was presented at the British Institute.
And then there were the special events: Maison Martin Margiela that was featured in the city, the Rick Owens fashion show and installations and, of course, the parties held by Levi's and Calvin Klein. A slew of events and happenings confirm Pitti Immagine Uomo's world leadership, and its role as the industry's catalyst.
marketing@alchempro.com
