Fashion expo White Milan begins from Jan 12

Among the recurring names of the last editions, back to White Milan with the new women’s wear and menswear collections for fall-winter 2013/14, Cat's by Tsumori Chisato, with knitwear in vitamin colors, Massimo Alba with its sophisticated proposals for women and men, elegantly décontracté; Ter et Bantine, the women's collection designed by Manuela Arcari that will reveal inedited minimal fur-coats in a special art gallery; Ugo Cacciatori with the all-new collection of silver glasses produced by Dual View and Tommaso Cecchi de Rossi, with his new collection of handmade bags dyed with wine.

For the exhibition “The Tradition, The Value, The Beautiful” Lanificio Fratelli Cerruti dal 1881 is back with a special guest: the British designer Nigel Cabourn who will create, exclusively for White, some female garments of fine cashmere from the historic group based in Biella. The capsule collection will be unveiled at an exhibition of dresses inspired by the estates of hunting and fishing of the high English aristocracy.

The strong inclination of White towards the trends of fashion and art brings in Milan for the first time an independent festival of publishing. Project Independence will involve young newspapers stemmed mainly in the web, among the most interesting in scenery in constant evolution.

The collaboration between White and A.I. Fair continues, the project was born within an AltaRoma to promote the new generation of Italian craftsmanship. At the next upcoming edition A.I. presents ten stories of creative artisans and artists, reinventing the made in Italy.

As inhabitants of a world without limits, no walls, with their creations arranged with the apparent randomness of a garage-sale, the ten of AI Fair will have a space for handbags, accessories, jewelry and clothes on display as if they were part of a home heritage, a symbol of a cultured and artisan Italy.

Also guests of White will be Daniele Innamorato, Mash Up and Marco Neri, three young artists who will present their latest works.

"We are in the core of a radical change," says Massimiliano Bizzi, creator of the Milan show "of which White captures the essence, launching strategic marketing projects focused on the city of Milan.

With the shuttle service between the exhibition and the showrooms that have chosen to present their menswear and womenswear trends in the showcase of White during the January fashion week, the most important of the international calendar, we believe we have undertaken a journey about to change the way to conceive an exhibition.”

White Milan