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Louis Smith spearheads LCF Men short film campaign series

07 Jan '13
1 min read

Ahead of the forthcoming season of London Collections: Men showcase, the London College of Fashion Men (LCF Men) has produced a campaign series of seven short films to promote menswear as an intrinsic part of British lifestyle and culture.
 
Louis Smith, the 23-year-old British artistic gymnast, is leading the LCF campaign with his solo movie, in which he reveals his future plans to launch a fashion clothing line.   
 
The London Olympics silver medallist has been shown giving expert tips on well-tailored skinny suits to his fans in the film. 
 
The LCF Men film series features a selection of Britain’s most stylish men from different professional backgrounds, such as design, retail, media, music and entertainment. 
 
LCF Men presented its maiden separate menswear catwalk show, displaying ensembles from emerging designers like Domingo Rodriguez, Matteo Molinari, Asger Juel Larsen and Oliver Ruuger during the opening of London Collections: Men in June 2012. 
 
The biannual showcase of British apparel brands and businesses, London Collections: Men is going to start from January 7, 2013, onwards.
 

Fibre2fashion News Desk - India

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