Visitor attendance up 16.5% at 'Who's Next Paris'

As noticed these past two years, the number of overseas exports actors has really increased with +16.5% Asian buyers and +4.4% buyers from the American continent. These two continents, motivated by the high-quality offer and specific large-scale communications operations, didn’t suffer from the bad weather conditions as they arrived in Paris a few days before the trade show.

The number of visitors from Europe remains mostly stable (-4.2%).

The only penalized country was France, with a drop in attendance mostly due to bad weather that led to the cancellation of 40% of the domestic flights to Paris and important train problems.

However, the visitor flow remained stable and orders were placed during the four days of the trade show.

A year and a half after the buyout of PRET-A-PORTER PARIS, the new organization decided by WHO'S NEXT PARIS seems, according to most people, fully operational. The latest changes in the layout: MR. BROWN sharing hall 3 with PRIVATE, the division of PRIVATE into 3 halls and the grouping together of the accessory offer in hall 7.2 were really enjoyed by both exhibitors and visitors.

Clear, consistent and business-oriented, this new division, with ready-to-wear on the ground floor, and accessories on the 1st floor, pleased everyone. The same configuration will be kept for WHO'S NEXT PARIS’s upcoming edition, held July 6th – 9th 2013, during the 2nd sales WE, as an incentive for French and European buyers to attend the trade show.br>

WHO’S NEXT PARIS’ creative offer, gathered in the FAME’s (women) FRESH area, in SIR BROWN for MR. BROWN (men) and PREMIERE CLASSE (accessories) made a difference this season. Around one hundred new labels, exhibiting for the first time in Paris, stood out thanks to their high-quality selection and drew the attention of the market’s most influential trend setters.

Last but not least, a host of events (forums, fashion shows, exhibitions, conferences, styling challenges, performances, concerts, happy hours and parties…), mostly developed around the season’s theme, the Industrial Revolution, punctuated the trade show during four days and contributed towards a warm atmosphere, contrasting with the chilly temperatures outside. 

WHO'S NEXT PARIS