Milano Unica visitor attendance increases 5.5%

“Many years ago – began Paul Smith, a frequent visitor of Moda In, Ideacomo, Shirt Avenue and Ideabiella and then Milano Unica - I saw a fabric printed with photographs. From that day on, I have used millions of meters of fabrics of every type featuring photographs. Of course, I elaborated them to suit my own taste, but if I hadn't entered that stand on that particular day, one of my most renowned trademarks, photographic prints, would never have existed”.

“The participation of numerous guests and journalists from foreign specialized press – commented Massimo Mosiello, General Manager of Milano Unica, organizer of the textile-accessories event since the first edition – has brought us enormous gratification, also because it was accompanied by their appreciation for the organization of services and events. Positive comments also came on behalf of the exhibitors.

“Milano Unica is a marketing event and not only a business opportunity; its success depends on how much it is appreciated by different groups. We have conducted our commitment along with the organization of the China version, this time in Beijing, thanks to the professionalism of all my collaborators. The next edition in Milan presenting Fall/Winter 2014/2015 collections, will take place September 10-12, 2013 at the Portello - Fieramilanocity”.

Milano Unica