Home breadcru News breadcru Textile Fairs/Exhibition breadcru Summer '14 lingerie trends to hit Paris in July

Summer '14 lingerie trends to hit Paris in July

12 Mar '13
5 min read

In the early 1960s, Gottex launched a new trend by introducing the idea of matching swimwear and sarongs. The company gradually grew and innovated (adding Spandex and bra-cups to its designs) and developed a veritable range of Haute-Couture beach apparel. Gottex now produces around 1 million articles per year and exports them to over 90 different countries all over the world. The brand is worn by some of the world's most beautiful women Brooke Shields, Princess Diana, Elizabeth Taylor and more recently Bar Rafaeli. A 1980s icon, the strapless swimsuit remains the brand’s best-selling product throughout the world!

Molly Grad took over as Artistic Director for Gottex in 2009. A graduate of Central Saint Martin’s School in London, Molly honed her skills with Stella McCartney, YSL and Gianfranco Ferre

Summer Night ball

Once upon a time on the outskirts of Paris, the worldwide capital of international fashion, there stood an intimate and sumptuous palace: wonderfully sophisticated and utterly timeless, a symbol of elegance and absolute luxury. Steeped in memories of love and hate, four monarchs, one hundred years of construction… this sumptuous showcase demanded the exceptional. And, since Mode City likes to do things in its own unique way, the show is preparing to open the doors to the Sun King’s residence!

The Salons Internationaux de la Lingerie et du Swimwear will be holding their birthday party at the Château de Versailles, with a private soirée on Sunday July 7th 2013.

1,500 guests from all over the world will celebrate 50 years of intimates and 30 years of summer fashion (access by invitation only).

Trends forum for spring/summer 2014 is brand New & “sunny”!

On the occasion of its 30th birthday, Mode City, in collaboration with the Trend union agency, will be celebrating the Sun and 30 years of innovation in the summer markets

One show, four outlets for expression

THE ESSENTIALS & COCOONING

All the big names in swimsuits, beachwear and swimwear, lingerie and corsetry, loungewear, nightwear and home wear.

JUST FASHION

Fashion and sportswear brands.

DESIGNER LABELS

Luxury and designer collections of intimates, swimwear and beachwear.

LIMITED EDITION

Young intimates and beachwear designers.

3 daily catwalK shows

LINGERIE & SWIMWEAR

Each sector has its own dedicated catwalk show! The show’s top brands take to the stage for a  30-minute overview.

THE SELECTION

The Selection catwalk show, a unique event, bringing together all the key pieces from the collections present at the show.

Mode City Salon International

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