And then there were the special events: Maison Martin Margiela that was featured in the city, the Rick Owens fashion show and installations and, of course, the parties held by Levi's and Calvin Klein.
A slew of events and happenings that confirm Pitti Immagine Uomo's world leadership and its role as the industry's catalyst.
Foreign buyer data show excellent results on the three business-and-fair markets: Germany, Spain and Switzerland show considerable growth, of + 4%, + 5% and + 9%, respectively. Far Eastern markets are also on the upswing: Japan (+ 8%), and Korea (+ 14%).
As are the Northern European markets (Denmark, Norway and Finland). France, Great Britain, Holland and China, while dipping slightly are still among the markets with the highest attendance rates.
The United States and Russian markets are essentially stable.
Here is the ranking for the top sixteen countries in terms of attendance compared with the January 2005 numbers: Germany (1.120 vs. 1.075), Japan (1.059 vs. 972), Spain (850 vs. 807), Great Britain (732 vs. 873), Holland (618 vs. 646), Greece (536 vs. 558), Korea (456 vs. 400), Turkey (440 vs. 463), France (432 vs. 502), Switzerland (350 vs. 321), Belgium (320 vs. 342), China (312 vs. 342), United States (299 vs. 309), Austria (241 vs. 226), Portugal (218 vs. 208), Russia (207 vs. 219).
The company's mission also embraces our goal vis à vis Italian fashion seen as the central protagonist on a stage that must always be international.