Fusion 06 targets regions $12bln fashion & textile sector
21 Mar '06
4 min read
“The region boasts of one of the highest disposable incomes in the world. With an amazing GDP growth rate of 24% for the last few years, the Middle East region offers retailers of high to middle range brands excellent growth prospects. Moreover, fashion and textile industry in the region is worth nearly AED 44 billion (US$12 billion). Thus the show will facilitate retailers to focus on a niche market that shows a very strong upward trend,” Taylor remarked.
“Vespa's partnership with Fusion allows us to move beyond the ordinary and to engage directly with people who identify with a particular lifestyle choice. At Fusion visitors have the opportunity to custom design and win their very own Vespa. Such market interaction is key in helping us understand Middle East consumers' attitudes towards style and performance,” commented Michael Duckworth, Managing Director Scooter Italia, official representatives of Vespa.
Fusion 06 acts as an exclusive new generation marketing platform, through a number of enhanced features including Fashion Shows, Make Over Zone, Fusion Chill Out Lounge, Chic Market Bazaar, Daily Competitions and Model Scouts.
While the 'Fashion Show Arena' will feature the latest collections of Premium Label, High Street Brands, Urban, Casual, Beach and Designer Wear, brought to life through Fusion 06, the 'Make Over Zone' will bring together leading beauty companies and professionals, who can interact with visitors and promote their products in a stylish and fun atmosphere.
marketing@alchempro.com
