South Walton to foray into fashion world from Oct 11

South Walton's beaches typically conjure images of sunglasses, swimsuits and straw hats yet beckon such visiting fashionistas as Katie Holmes, India Hicks, Reese Witherspoon and Jessica Simpson. Now this scenic area will strive for a place on the fashion map with its inaugural fashion week full of dynamic events.

South Walton Fashion Week will call aspiring designers and models for a fashion extravaganza to benefit the Cultural Arts Alliance of Walton County while also paying homage to their local designers, as well as spotlighting upscale boutiques during the event series.

Designers may apply for the "Emerging Designers Show" beginning June 28, 2013 through August 31, 2013.  Celebrity judges include Cassie McConnell Kelley, author of style blog Womanista.com and wife of Lady Antebellum's Charles Kelley.

South Walton Fashion Week