Surf & Beach Show - fashion lifestyle at the beach
22 May '06
3 min read
The fairs are considered a market thermometer, where participating companies can test their collections and find out if they will really be a hit - according to retailer feedback.
Products such as shoes, eyewear, men and women's streetwear, beachwear e surfwear can be seen at the event, over and beyond lines for children and sporting equipment.
In sum, all market launches to satisfy the demand of some 35 thousand purchasers from Brazil and from abroad.
The four fairs will transform the São Paulo capital into the biggest Latin American launching and marketing center for young people's fashion.
The Surf & Beach Tex Preview, the international textile industry fair for surfwear and beachwear, will be held parallelly to the Surf & Beach Show.
The event will gather exhibitors and bring novelties and launches in fabrics, finishing and sewing material, pattern design bureaux, laundry machines and equipment, washing and special effects for a market that is in constant search for novelties.
Details; Venue : Imigrantes Exhibition Center Demography : Regional Trade Fair City : Sao Paulo Country: Brazil