The women asked sophisticated and thoughtful questions about sourcing and marketing issues and several of the women wanted to know how they could get Lion Brand yarn shipped to Afghanistan so that they could create products with it.
"It was a day of learning on both sides, said Ilana Rabinowitz Director of Consumer Marketing, "We learned that the Afghan women are current in their knowledge of business and the Internet and they learned about the innovative and exciting ways that yarn can be designed, manufactured and marketed,"
After the women complete the three week program in New York, they will return home to improve their products, grow their businesses, and train others. Each Afghan woman in the program is matched to a Bpeace mentor for three years.
Lion Brand Yarn Company, a 127-year-old entity, is America's oldest hand knitting yarn company. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since.
Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.
The strategy of the Business Council for Peace ( Bpeace ) in Afghanistan is to focus on fast runners: high potential women, literate, already in business, and who demonstrate an intuitive business sense. We believe they are in the best position to cnstnstrate an intuitive business sense. We believe they are in the best position to create new jobs for other Afghans.
The Lion Brand Yarn Company
marketing@alchempro.com
