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EU Flower label permit textiles to compete

01 Jun '06
2 min read

In order to satisfy EU consumers' environmental expectations, to improve the environmentally friendly values of 23 product categories, including textiles and garments, a voluntary marketing instrument was created in 1992 called the EU Eco-label, now widely known as the ‘EU Flower’; stated Jean Jacques Boufflet, a member of the delegation of the European Commission to Thailand.

Qualifying for the European Union Eco-label would help the local textile and garment industry to increase its competitiveness and retain its share in the 25-country bloc stated a release.

Manufacturers are required to adopt green approaches from the process of raw material extraction to final disposal, as the environmental product criteria for the EU Flower are observed very strictly.

Meeting strict environmental product criteria would put textile products on the right track for the future although adopting the EU Flower and implementing it on products would not immediately boost anyone's turnover, stated Mr Boufflet.

Any product that is able to prove that it is better for the environment and health by a trustworthy label like EU Flower can help to make a difference from the perspective of European consumers.

Manufacturers whose textile products are used to make garments, clothing accessories, interior decoration, and fabric production can apply for the Eco-label with the European Eco-labelling Board.

The fees for application would cost between 300 and 1,300 euros.

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