B&b Community campaign - a 'tradeshows for selected brands'
03 Jul '06
3 min read
These personalities represent the entire COMMUNITY that extends far beyond. Quotes highlighting the campaign's core message are another important element of the images – many protagonists have given their defi nition of COMMUNITY.
Strong colours reflect the summer season. All images will be shown in exhibitions at BBBarcelona (July 5th – 7th, 2006) and BBBerlin (July 14th – 16th, 2006). More photo shoots are planned there. The original pictures will be collected in an illustrated book that will be published as a limited edition.
This campaign continues a tradition that started with a “welcome ring” offered to the first exhibitors in July 2001 – just like this ring it embraces one of BREAD & butter's central values: This very special community which is a big part of the company's and the tradeshow's success.
For Kristyan Geyr COMMUNITY means “the people I live, work and share with”.
marketing@alchempro.com
