Tissu Premier Lille – 'Children, the key to the future'
11 Jul '06
2 min read
After focusing on sport and customization in its previous editions, this time Tissu Premier will be taking a closer look at a subject that is present in many areas, an issue that is quintessentially future-oriented:
Once again, the September show will have its finger on the pulse! Since childrenswear is the show's second largest segment, after ladies' fashion, and Tissu Premier is ever-attentive to the market, now is the ideal time to turn our attention to this segment! For this 56th edition, highligh ting kids' fashion and innovation, Tissu Premier makes a commitment to the future, creating an original show in a key market: Europe.
Children and Innovation take centre stage in a space signed future by Tissu Premier
A symbolic location – at the entrance to the show – to illustrate a prospective subject organised around values (rather than trends) in collaboration with the Fédération's EXPERTISE TEXTILE team (textile engineers, legal advisors and consultants) and the CARLIN INTERNATIONAL design consultancy.
Our choice of theme was motivated by several reasons:
• Over 50% of the show's exhibitors feature commercial references which include childrenswear;
• European brands in this market have proved their ongoing loyalty to Tissu Premier because the dates and range on offer are ideal for them (GROUPE ZANNIER, VERT BAUDET, LITTLE DARLINGS, ISABELLE MARRANT, LA REDOUTE, MAYORAL, etc.);
• Above and beyond pure fashion, consumers and professionals alike wish to give their purchases meaning, seeking to rediscover fundamental values and thus create an increased sense of security.
marketing@alchempro.com
