International visitor numbers drop at ispo summer 06
19 Jul '06
4 min read
ispovision, which worked out and staked a claim on the high growth topic of Sportstyle four years ago as the first trade fair to do so, received very positive feedback from exhibitors and trade visitors, and it was a visitor magnet for fashion and sporting goods retailers.
Mario Banken, Northland Münster, said, “ispovision was presented in the customary good light. The Global Sportstyle Award booth provides a good overview of the Sportstyle segment and makes it easier to detect trends of the upcoming season. Although a strong brand name is primarily a guarantee for good sales, you also see real Sportstyle products at the booth, which unite function and fashion. I found really interesting brands there, which will certainly sell well."
In addition to the sportswear offers, new platforms were also created in other Special Communities of ispo summer 06.
The new 'Triathlon Transition Area' within running_ispo in Hall B1 presented the topic Triathlon for the first time. Everything dealt with current trends and information about the three disciplines swimming, bicycling and running in discussion panels and product presentations, neoprene tests and fashion shows.
The new project 'Wearable Technology' depicted the integration of high-tech products in sports products, collections and accessories within outdoor_ispo in Hall B2. The product range extends from backpacks with solar cells and helmets with cameras to functional jackets with GPS navigation and T-shirts with iPod control all the way to gloves with integrated MP3 player.
marketing@alchempro.com
