Over 200 exhibitors and 20,000 visitors across the Brazil are expected to attend 14th edition of the Brazilian Underwear Fashion Fair (Fevest), which is to be held from 8 to 11 August, 2006 in Nova Friburgo city.
Initially, promotion of the event was targeted only local regions but with the increasing popularity organizers began the campaign to extend the fair nationwide.
This year show is 35 percent bigger than the last year and is likely to generate turnover of US $11.5 million.
Around 2,000 buyers are expected here, majority of them from Brazil, the US, Holland, Argentina and Arab countries.
Visitors will get the exposure about fashion shows and will get chance learn the history of underwear and lingerie from 16th century to till date.
marketing@alchempro.com
