Home breadcru News breadcru Textile Fairs/Exhibition breadcru Indian tech industry sets fashion trends

Indian tech industry sets fashion trends

24 Jul '06
3 min read

Many Indian textile entrepreneurs have been manufacturing for international companies since long and when chances for acquiring these brands came their way they have grabbed it.

The US companies survive the onslaught of Chinese-made goods and when they allow the Indians to obtain established brand names, experienced creative teams, and strong marketing and distribution in the US and Europe it works favorably for both parties.

Such acquisitions also help Indian textile and apparel companies better compete with Chinese rivals.

China today controls 30 percent of the world apparel trade. Mexico has 9.5 percent, and India is a distant third, with 4 percent.

In Manhattan's, the US designer Tracy Reese's first store was recently opened which was backed outright by Indian entrepreneurs.

Om Bathija, an Indian-born financier with Bombay-based partner Vijay Agarwal, owns 70 percent of Reese's company, TR Designs.

According to Bathija, their teams strength were complementary, as Tracy had design skills, a great product, and presence but no infrastructure whereas they didn't have design or marketing sensibility but had the infrastructure, administrative skills, and financial means to support her.

Reese's Bombay's Texport Garments holds a majority shares in men's shirt maker Robert Graham.

Texport had been making shirts for Robert Graham for years, so when Graham's owner, Robert Stock, decided to go solo, he turned to Goenka, Chief Executive of Texport for partnership.

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