The key goal of Russian Fashion Week is to establish a platform for successfully promoting and developing Russian fashion designers. Each season Artefact Agency carries out 15 to 20 sponsorship projects for the RFW participating designers.
The project's international integration offers a unique opportunity for participating designers, both creatively and commercially. “Today, Russian designers spend 25-30 percent less to produce their shows in Moscow than it would cost in Milan or Paris. Meanwhile, the quality of the RFW venue – from production to media attendance – is competitive with London and New York,” says Alexander Shumsky, Russian Fashion Week General Producer.
The acceptance of RFW as an efficient marketing project would further attract attention and finance to develop the Russian fashion industry. The Branding Award is seen as a great step towards achieving this international recognition.
Russian Fashion Week of Spring/Summer 2007 is to take place in Moscow from October 18 to 26, 2006.
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