Brazilian companies can take advantage by establishing themselves sooner than the Chinese improve their product quality.
Emirates is considered a launcher of tendencies in the region and may be the best route to enter into the GCC.
The seminar was part of a mission by the Brazilian Franchising Association (ABF), the Brazilian Export and Investment Promotion Agency (Apex) and the Arab Brazilian Chamber of Commerce to take Brazilian franchises, mainly in the fashion sector, to the Arab world.
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