Lectra as first official sponsor of Trend Pavilion
02 Sep '06
3 min read
Urban Expositions, producers and managers of Material World, announce Lectra as the first official sponsor of the Trend Pavilion for the second edition of Material World New York, held September 26- 28, 2006 at the Jacob K. Javits Convention Center.
As a feature attraction, the Trend Pavilion at Material World New York will give attendees immediate access to the best Material World exhibitors have to offer as it highlights the Autumn/Winter 2007-08 trends in fabrics, trimming and color for the apparel and home industries.
Attendees will feel visually stimulated as they touch, feel and plan their buying process with fabric and trimming samples conveniently coded with exhibitor's names and booth numbers.
As official sponsor, Lectra, a world leader in integrated software and CAD/CAM solutions dedicated to the fashion sector, will have a visible brand presence in the pavilion, as well as important information on the software applications it offers to fashion professionals, which enable the management of collections and cover the entire product lifecycle, up to retailing.
"The Material World Trend Pavilion is an important first stop for members of the apparel and home furnishings industries. To have an industry leader like Lectra serve as official sponsor helps bring even more attention and awareness to this key area on the show floor," said Kevin Knaus, Creative Director, Material World.
"Lectra has been providing innovative technology solutions to the fashion industry for more than 30 years," commented David Rode, President of Lectra North America.
marketing@alchempro.com
