New Look, the high street fashion retailer is targeting customers with a campaign, on ATM advertising medium that enables third parties to advertise on cash machines running from the September 4 to 17, 2006.
It is focusing on a 20 percent discount offered on New Look shoes, encouraging customers who live or work near to its stores to come in to the store.
Also a strong on-screen message is shown along with the receipt that will provide a reminder about the offer.
The ads will feature on cash machines in high street locations throughout the UK.
This campaign is expected to deliver 750,000 guaranteed one-to-ones, 3 million impacts and generate approximately 200,000 receipts during its two-week period.
There are very few mediums that allow running such a highly targeted campaign.
marketing@alchempro.com
