Who's Next & Premiere Classe post positive results
18 Sep '06
3 min read
According to Christine Laaban of Babylone jewels, “PREMIERE CLASSE's selection is very attractive and incontestably up-market. The complementarity between all sectors of creation, reunited in hall 1 this session, surprised and delighted our buyers”.
Up-market offer and visitors With an increase of 11 percent of foreign buyers, the number of international visitors significantly progressed. As they are really turned towards exportation, the exhibitors present at WHO'S NEXT and PREMIERE CLASSE admitted they were glad to meet cosmopolitan buyers who mostly came to make orders.
This phenomenon can be notably explained by the fact that WHO'S NEXT and PREMIERE CLASSE gather numerous small brands and young talents who are to be found exclusively on the show as they are not structured enough to allow themselves an agent and distribution network.
Analysis of the frequentation Europe : European buyers (apart form France) are heading with 75 percent of the foreign frequentation on the 2 shows,that is to say 12,004 visitors.
Italy, like last February, still keeps its first place with 2,896 visitors: 18 percent of the foreign frequentation. Belgium and Spain follow with respectively 9 percent and 8 percent, then Great-Britain with 7,5 percent and Germany with 4 percent.
Asia : Asia is the 2nd most represented continent in terms of buyers with 18 percent of the foreign frequentation. The focus we made on South Korea at WHO'S NEXT and PREMIERE CLASSE attracted numerous Asian buyers.
Japan represented 9 percent of the foreign frequentation, then China / Hong Kong and Korea register the same percentage: 1,8 percent.
America : Buyers from the American continent represent 5 percent of the foreign buyers, half of them originating from the United States.
Africa : African visitors were 2 percent of the foreign frequentation.
marketing@alchempro.com
