Asian Lifestyle - a kaleidoscopic cultural festival
23 Sep '06
2 min read
Asian Lifestyle, a brand new event at the Airport Expo Dubai from February 28 to March 2, 2007, is jointly hosted by the Dubai Department of Tourism & Commerce Marketing (DTCM) and headline sponsor HSBC Bank.
Also supported by the Consulates of India, Sir Lanka and Pakistan, the exhibition aims at celebrating South Asian customs, tradition and heritage, in the biggest cultural festival of the year, attracting more than 30,000 visitors over three days.
The event will sparkle with hundreds of exhibitors offering products and services for the South Asian community, fashion shows, cultural performances, celebrity appearances, daily competitions, restaurants and food, with live cooking demonstrations and a bazaar of ethnic Asian artifacts.
Asian Lifestyle will also feature products and services related to textiles and accessories, health, fitness and beauty, jewellery, home décor, handicrafts and ethnic artefacts, music, property, finance and investment, education, recruitment and travel.
There are more than two million South Asian consumers in the region and in the UAE alone they represent in excess of 65 percent of total population, larger than any other ethnic group.
Against this backdrop, the show is predicted to provide the right spirit and atmosphere to promote South Asian community, which live together for decades.
marketing@alchempro.com
