Castle India Men's Fashion Fair - 2006 (CIMFF) is all set to begin today and if yesterday's preview is anything to go by, the event will definitely rock the industry worldwide.
Renowned designers like Shantanu and Nikhil Mehra, Rohit Bal, Prasad Bidapa, Bibi Russell from Bangladesh and London's Martin Anderson are all expected to present their men's collections here.
Castle Lager, Chancery Pavillion and Percepy D'Mark have jointly funded this event and the style guru Prasad Bidapa will be anchoring the show.
Shantanu and Nikhil are known to offer a beautiful blend of cultural and chic in men's shervanis, short jackets, churidars and trousers.
Watch out for the flashy Rohit Bal, who has always claimed that men's fashion was restricted, and strutted male models in skirts, recently.
'Today Indian men are more fashionable than ever before. We believe that events like CIMFF will forge an everlasting relationship with our consumers year after year,' said Vinod Giri, Director Marketing, SABMiller India.
marketing@alchempro.com
