Aussie designer brand owner at Shanghai Fashion Week
30 Oct '06
1 min read
Australian designer Alex Zabotto-Bentley, the head of a fashion brand 'Fashionassassin' arrived in Shanghai for the Fashion Week, October 28-30, this year with his latest collection, joining the likes of Jayson Brunsdon for their debut tour to China.
Australian fashion has significant representation in Shanghai creating curiosity and keen interest among the domestic businesses.
Fashionassassin is a major street-wear brand offering casual wear, footwear and funky accessories.
Designer believes that China holds great potential and has initiated talks with leading retailers and malls for collaborations.
Meanwhile, Brunsdon's enthusiasm and delight at the eagerness of the fashion frenzy youth in China also encouraged Zabotto to consider setting up his stores, seriously.
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