With eating disorders emerging as a major issue, advertising agencies, fashion designers and organizations are taking strict measures to ensure the wellbeing of the young models.
Sao Paulo Fashion Week, recently, announced a newest precaution, setting the age-limit at 16 for participating models.
This measure had already been taken by Paris and Milan, while Madrid kept a tab on the model's BMI barring it at18.
There are no such BMI restrictions in Sao Paulo event, January 24-29, where renowned Brazilian designers will present their latest collections.