Gathering of British-designed products at Spring Fair
18 Dec '06
2 min read
The UK's largest exhibition is now easier to shop than ever. Featuring 4,000 exhibitors from more than 50 countries, the 2007 edition of Spring Fair Birmingham has been rebranded and regrouped into four core buying zones, with complementary product areas moved closer together to make this enormous product offering simpler for visitors to navigate.
Emap TPS will organize Spring Fair Birmingham 2007 during February 4 to 8.
Four New Buying Zones: The 2007 edition has been divided into four core selling zones – Giving, Living, Greetings and Jewellery – making it easier to discover fast-moving lines and preview the latest product introductions for 2007/2008.
“Consulting the industry about the new layout has certainly paid off. We want visitors to spend less time walking and more time buying and I am confident that these changes will see this happen,” says Alison Jackson, managing director, Emap TPS. “Exhibitors have welcomed this new look and it is reflected in the high number of bookings and returns”.
Giving The Giving Zone covers traditional & contemporary Gifts, Toys, Festive, Volume and includes NEW dedicated areas for Fashion Accessories, Wellbeing, Heritage Souvenirs, Confectionery and Clothing. It also includes Discover, the showcase for around 200 first time exhibitors.
Gifts (Halls 4, 6, 7 & 20) – Spring Fair is world-renowned as a leading gifts marketplace and the 2007 edition will offer buyers the widest choice from over 1500 companies, including Mathmos, Innermost, SUCK, Bombay Duck, Enesco, Moorcroft, Royal Doulton, Yankee Candle, Harry James, Habasco and many more. As the heart of the Giving sector, Gifts will showcase the largest collection of general giftware, toys, collectibles, luggage and bags, heritage and souvenirs, toiletries and wellbeing, plus a new fashion accessories section.
Spring Fair Birmingham is produced by Emap TPS, whose portfolio also includes Autumn Fair Birmingham, the NEW Summer Fair London and Glee, the international garden and leisure exhibition.
marketing@alchempro.com
