Annual Branding Forum to discuss brand management techniques & strategies
18 Dec '06
3 min read
In today's consumer driven world, the need to be street-smart and savvy in the way you position and portray your brand.
The reality is that the consumer is all powerful, they have less time, more choices and greater expectations than ever before, and you have to make sure its your brand that they relate to.
In fact, it is well known that consumers' purchasing habits are largely emotionally driven. Branding, therefore, becomes nothing short of a blend of science and art.
Developing a solid foundation for brand equity allows you to monitor the financial values of your brand to your company and your company can benefit from aligning your brand and business strategy and managing all critical issues.
Strategic thinking by using good sense about your brand will provide you to transform your organization, the role of touchpoints in the customer experience and also helps building your brand internally to create brand-driven value and improve business results.
This conference is a platform that will provide you with practical insights and knowledge on how to build, adapt, market, measure and optimize your brand.
Practitioners from leading organizations will discuss the strategies, methods, techniques and approaches in the complexity of brand management.
Discovering what the expertise have to say on the latest “Know-How” in implementation and execution and the critical issues facing branding initiatives today with the help of famous brands the world over in using Brand Management in securing the competitive edge.
News 
marketing@alchempro.com
