POP Asia 2007, to be held at Pragati Maidan, New Delhi between 1 – 3 rd February 2007, will have an dedicated Expo space spread over 3500 sq. metres with four focused pavilions – Absolute POP, VM & StoreFix, Retail Signs and Cutting Edge.
The convention, will bring together national and international perspectives on all aspects of Marketing-at-Retail including Point-of-Purchase advertising, in-store marketing, POP & store design, store planning, research and technology.
This highly interactive and educative Seminar has entry fees starting from Rs. 6,000 to Rs. 12,500 depending on factors like early bookings and group bookings.
POP Asia is organised by Thoughtshows & Events, the on-the-ground events division of VJ Media Works that also organises the annual Outdoor Advertising Convention (OAC).
VJ Media Works is a media company with interests in publishing and industry events. The company owns three publishing brands, Point-of-Purchase, Outdoor Advertising and VM&RD (Visual Merchandising & Retail Design).