Top local designers to present at Arts & Culture Fashion Seminar
19 Jul '05
5 min read
Kenneth Beja Creator of the streetwear label, Getto Star, Beja initially worked as a buyer for a large department store. This job enabled him to attend fashion shows around the world. It was through these trips that he realised that it was possible to have a brand in Africa that is not entirely ethnic.
He launched the Getto Star label in 2000 but a lack of funding saw the brand disappear from shelves. The brand's resurgence is due to the major clothing distributor, LA group, coming on board. LA Group, who markets labels such as Polo, Converse, and Dickies, has taken over the marketing and promotion of Ghetto Star.
Getto Star clothes are strikingly, youthful, trendy, and street smart. Beja believes in using materials of the highest quality to create an original, fresh and funky look that captures the attitude of city youth and reflects its confidence.
Beja believes that his brand's success will rely on an on-going process of re-invention and continuous marketing. Beja has a seemingly-natural business acumen and has high hopes for his Getto Star label.
The SAFW Arts and Culture Fashion Seminar Date: Thursday 28 - Sunday 31 July 2005 Venue: Sandton Convention Centre - Exhibition 1
SA Fashion Week was born (9 years ago) out of a need to showcase the abundance of fashion talent that was going unnoticed in South Africa. Last year SAFW was significant for two reasons: firstly, SA fashion design came of age and, secondly, SA business saw for the first time a viable industry developing.
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