Fashionistas at New York Fashion Week (NYFW) in September 9, 2005 will get to view Indian fashion designer Ashish Soni's creations titled 'Incredible India.'
All preparations are undferway to project and promote India and its rich culture at the event where Ashish Soni will be the cultural ambassador of Brand India and promote the country's textiles through a specially designed collection.
Several products have been designed by hima and will be on the way to NY. Among them are T-shirts, mats, yoga kits, towels and T-shirts with the logo of Incredible India - the tourism ministry's highly successful advertising campaign to sell the country to tourists around the world.
A crew of 25 will sport the products all through the fashion week and they will be retailed later as souvenirs at tourist destinations in India.
Soni has hired Bismarck Phillips Communications of the US, for PR. The agency handles clients such as Louis Vuitton and Hugo Boss.
The Chatwals, Sant and Vikram, are handling Soni's after-show party at their Dream Hotel in New York.
Soni backed by India's tourism ministry and textile ministry.
Tourism Minister Renuka Chowdhury stressed on the need to promote India as a tourist-favourite destination, by exploring new avenues.
Acknowledging that fashion has a huge international market, Indian designers should get the exposure and promote Incredible India, said Chowdhury.
She said that participation of Soni at NYFW will open up "a whole new chapter for India."
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