Launching its 23rd edition at Bienal's building, the São Paulo Fashion Week started on June 13th and finished on 19th with highly emotional collections. The event began with focus on the issue of saving water.
Lino Villlaventura displayed the 'white look' in patches of rich fabrics. The models wore dramatic make-up and head gears, giving the collection a sophisticated touch. Another high point was Ronaldo's show based on a Brazilian theme, a subject that he excels in. This year, he chose the life of Nara, the famous singer and political activist of the 50s who seemed to have heavily influenced the designer.
For the first time in its eleven years of existence, Calendário Ofiacial da Moda Brasileira São Paulo Fashion Week had a special teaching institution partner — Senac. During the event, Senac demonstrated educational exhibits evolving fashion, gastronomy, environment information and photography and enterprise movements.
Raia De Goeye's was a spectacular show apart. It took spectators to another part of the big city, out of SPFW frontiers, to see precious details like silver make-up cases developed by Lancôme exclusive for the brand. Afro Reggae's, a young label that came from an ONG project and has as its main stylist, Marcelo Sommer, decorated Ibirapuera's auditorium with incredible art toys during its show.
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Cintia Santos, Agência Fotosite and Márcio Madeira
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