Launching its 23rd edition, the São Paulo Fashion Week started on June 13 and concluded on 19 with highly emotional collections. The event displayed several major fashion brands with creative collections and innovative ideas.
2nd Floor
2nd Floor was born as a multi-label project, but it grew up and emancipated itself.
Indies pop parties were the tune of Ellus that had a message very well transmitted at catwalk.
The profusion of color that always pleases the crowd are the crucial point in this signature collection of Rita Weiner and Adriana Bozon, using an entire rainbow on very short airy looks for girls and leaner looks with low rise skinny trousers for boys. The beautiful printed bikinis presented an entirely striking appearance.
While, voluminous dresses and wide tunics failed to arouse much interest, strapless, short lean baby-dolls and multi-colored patchworks with short overalls wowed the audience. Satin Silks, ombrés, primary colors and tulles in frills, embroidered sequins were also displayed here.
Washed jeans in every imaginable color without any limits were matched with graphic prints, sequin patches or used in monochromatic looks for both genders.
Continued here.
Cintia Santos, Agência Fotosite and Márcio Madeira
marketing@alchempro.com
