MetLife Snoopy in fashion auction to benefit Dress for Success
22 Aug '07
3 min read
"A company with a celebrated history of corporate citizenship, MetLife is delighted to be the 'top dog' sponsoring Snoopy in Fashion," said Beth Hirschhorn, senior vice president, Global Brand and Marketing Services, MetLife.
"For more than 20 years, Snoopy and the Peanuts gang have embodied the dependability, security and warmth associated with MetLife's brand. As we proudly step onto the catwalk with couture for charity, we recognize the scores of women that Dress for Success benefits and are very pleased to be contributing towards helping them achieve their hopes and dreams - the "ifs" in life."
Designer Isaac Mizrahi stated, "I love Peanuts because it represents a theme in my childhood to do with not fitting in, with being an outsider. The Peanuts characters, especially Charlie Brown, made the issue of being different easy to understand and gave it a resolution. The outsiders were as wonderful and glamorous as the insiders."
marketing@alchempro.com
