'Relaxed Luxury' clothing line for upcoming fashion season
29 Aug '07
2 min read
bluhorse clothing, sister company of bluhammock music announced the debut of a new clothing collection for hip, equestrian lifestyle-oriented individuals who enjoy an aesthetic sensibility of relaxed luxury.
Fashion meets action-based function via exquisite fabrics, hand tailored polos, oxfords and hoodies with embroidered, riding-specific slogans that include HEELS DOWN and EYES UP among others. While equestrian-inspired, the new bluhorse collection, and music lifestyle label bluhammock music, represent relaxed luxury with an outdoor sensibility, and sporty, hip vibe.
Performance-enhanced, bluhorse clothing is designed with sunscreen woven into the fabric of the capsule collection oxfords, and there is an enlarged hood on the hoodie to accommodate a riding helmet or make a fashion statement.
Available at select retailers throughout the U.S. in Fall 2007. A bluhorse clothing 'pop-up” store with 'bluhammocks' for lounging and CDs will be located at The Hampton Classic.
According to Jaylaan Llewellyn, 27-year old President of both bluhorse and bluhammock music, “The new bluhorse clothing collection is really designed with equestrians in mind, but since this lifestyle is currently in vogue from MTV's new series to upcoming films and fashion catwalks globally, it seemed the ideal time to introduce this aesthetic in tandem with bluhammock music's ongoing music lifestyle tours across the country.”
bluhammock music's bluparty, a by-invitation event will be held Thursday, August 30, 2007 in Water Mill beginning at 8:00 P.M., jointly-hosted with Hamptons Magazine in celebration of The Hampton Classic, the annual equestrian competition, and will feature bluhorse attire worn by guest-hosts and celebrities alike.
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