The broad range of participants from East Asia, Europe, Central Asia and the Middle East reflects the substantial demand that exists for high level education in the exhibition and meetings sector.
Rounding out this trio of educational opportunities, the second International Summer University (ISU) in Cologne, Germany, gathered 28 exhibition executives for five days of intensive information exchange on current challenges and trends in the trade fair industry.
Organised by the University of Cologne's Institute of Trade Fair Management in cooperation with UFI, the ISU has quickly earned a place among exhibition decision-makers as a forum for updating skills and knowledge in a context which focuses on their strategic applications.
In addition to providing information and data related to trade fair industry issues, the ISU dynamic built upon the exchange of ideas and concepts among colleagues and experts to develop insights into the international developments facing the exhibition industry.
By providing these challenging education programmes, UFI demonstrates its strong understanding of the needs of the international exhibition industry.
Jochen Witt, UFI President, acknowledged the importance which UFI places on continuing professional education. “Exhibitions are unique in their ability to bring together buyers and sellers, products and services, in a face-to-face forum”, Witt stated.
“At UFI we consider it one of our key responsibilities that we provide educational programmes which will ensure that our industry continues to develop the skills and knowledge necessary to guarantee that we remain the number one marketing media.”
In addition to the EMD and ISU education programmes, UFI regularly organises a number of seminars around the world on exhibition-related topics. While some of these sessions are limited to participation by UFI members only, others are regularly open to participation by all exhibition professionals.
The Global Association of the Exhibition Industry
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