Patrice Argain happy with success of First Lingerie Americas
13 Sep '07
2 min read
The first-ever edition of Lingerie Americas Las Vegas (which ran August 26 thru 28 on Level Four of The Venetian Hotel & Resort in Las Vegas) attracted 1,762 buyers, who kept the 130 intimate apparel and swimwear brands busy showing collections and taking orders.
Many of the visitors who attended never made the trip to the New York show in the past, providing exhibitors with the opportunity to meet new customers. The event also featured well-attended seminars, a cocktail party and raffle, and even a visit by singer and actress Courtney Love.
“After two years of planning, we are thrilled with the success of our first show in Las Vegas, and that we opened on Sunday, before the other major fashion trade shows, since that turned out to be the busiest day,” said Patrice Argain, CEO, Lingerie Americas.
“Exhibitors reported being very satisfied with the show, mentioning that it gave them the opportunity to meet new clients from the West Coast and from Canada, and to meet existing clients face-to-face for the first time. We look forward to continuing to build the Las Vegas show each season.”
Exhibitors Were Busy Writing Orders: A mix of international Fashion names (Betsey Johnson Intimates, Oscar de la Renta, Elle Macpherson Intimates, Ed Hardy Intimates) as well as established leaders in the industry (Bendon Group, Calida, Carole Hochman Group, Eveden, Natori, Van de Velde) showcased the newest fashions.
In addition, all of the French manufacturers that play a significant role in the US market (Aubade, Barbara, Chantelle, Empreinte, Huit, Lejaby, Lou, Princesse tam.tam, Rosy, Ravage, Simone Perele) and a selection of recognized young designer brands, (Bijoux Beach, Blush, Clo, Kumi Kookoon, Letters of Marque, Marlies Dekkers, Nina V, Ondademar, Touché, Wendy Glez) were spotlighted.
marketing@alchempro.com
