Creating and Maintaining a Sustainable Business Strategy
Date:December 5, 2007 - December 6, 2007
Venue:Wong Auditorium, Tang Center
From climate change and deforestation to accelerating rates of social inequality and environmental degradation, our current business models are consuming natural and social capital at unsustainable rates.
How can business respond? Can sustainability and profit by aligned? How can investments in sustainable products and practices create new markets and build profitable, healthy enterprises?
Developed in conjunction with senior faculty of the MIT Sloan School of Management, this program will seek to answer the following questions:
• What kinds of businesses can be built around making products and services that address the problems of sustainability?
• How can existing profit-driven companies place sustainability at the heart of what they do? What evidence do we have that such practices work?
• How does one value the long-term and intangible costs and benefits?
• What organizational and industry structures can be created to help support and diffuse more sustainable business practices (e.g., industry consortia, public-private partnerships, etc.)?
• How can business take advantage of new scientific and engineering developments to achieve sustainability targets and create new business opportunities in sustainability-related markets?
• How can you successfully manage the change process required to implement best practices around sustainability?
MIT SLOAN SCHOOL OF MANAGEMEMT
marketing@alchempro.com
