Primus Retail Pvt Ltd introduced their new collection range of MTV Gear at an extravagant fun filled evening, replete with fashion show and celebration, in Hyderabad recently.
Celebrity VJ’s including Cyrus Saahukar, Ranvijay and Mia dazzled the ramp with their MTV Gear and wowed the audience. The new MTV Gear has six lines – Hit list, Crazy Sexy Cool, MTV U, Tech Check and Roadies. Primus is the exclusive licensee of MTV Gear.Primus Retail Pvt Ltd introduced their new collection range of MTV Gear at an extravagant fun filled evening, replete with fashion show and #
Talking of the new range, Ms Kanika Vohra, VP - Licensing and Operations, said – “MTV has the pulse of Indian youth. We envisage that this collection will appeal to the youth and they in turn will cascade the brand proposition across the nation”. Ms. Vohra further added that, “South especially Hyderabad is a focus market for Primus.”
Primus one of the leading small format retail chains in India was founded by Mr. Raju Mahtaney, owner of K. Mohan and Company Exports Pvt Ltd – a pioneer of the garment exports industry in India, along with Mr. Balaji Bhat. Primus operates more than 200 retail stores across the country with retailing area in excess of 400,000 Sq. Ft. Primus has Exclusive Stores, besides Factory Outlets for a portfolio of Brands such as Levis, Dockers, Adidas, Reebok and Nike.
Besides retailing, Primus has a nationwide Distribution network of over 50 distributors, catering to more than 3000+ outlets.
Primus has made deeper inroads into the Retailing and Apparel business by recently acquiring Weekender from the Jagadish Hinduja family, the owners of Gokaldas Images.
Weekender, a prominent homegrown brand, caters to the youth and children segments with a strong proposition in the market place.
Primus is well established for the brand conscious consumer - from the image conscious premium consumer to the value conscious professionals, catering to all spheres of fashion as well as price.
Primus Retail Pvt Ltd
marketing@alchempro.com
