Greg Norman doubles fashion business in 1st full year of shipments

02 Nov '07

3 min read

The brand's luxury assortment, Signature Series, which launched in Fall 2006 and is identifiable with an exclusive silver label, is the company's single biggest fashion delivery, nearly doubling its fashion business in its first full year of shipments.

"Greg Norman Collection created a niche in the industry with its wide range of products that is truly defined as golf-inspired sportswear," said Jennifer Hawkins, Director of Marketing and Public Relations.

"We were the first to offer retailers a product constructed with both luxury and performance elements called Luxury Play Dry, and by doing so we bridged the gap between athletic product and sportswear sophistication."

As a whole, the company's Spring 2008 bookings are up nearly 10 percent over last year. "We are hearing from customers that Spring 2008 is our strongest line of the past several years, and the pre-book orders reflect their confidence in Greg Norman Collection," said Suzy Biszantz, CEO and President.

"Our new fabric innovations are getting our customers' attention this season, especially the 2-Below, Pima-Tech and Ultimate 80s knit shirts."

Greg Norman Collection

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