New look Interstoff Asia greeted with resounding success
13 Oct '05
7 min read
The wide array of special events and exhibits that were running alongside the show were all formulated to reflect Interstoff Asia's new concept;
· 'Fabric-to-Fashion', a mannequin display of made-up garments from exhibitor fabrics, allowed visitors to closely inspect fabrics and workmanship of garment manufacturers. A bridge between textiles and garments, Fabric-to-Fashion demonstrates clearly the concept of a one-stop-shop for buyers.
· Catwalk fashion shows – co-organised by the Hong Kong Apparel Society – showcased the garments from Fabric-to-Fashion, as well as designs from young up-and-coming designers from Hong Kong and Taiwan.
· The Functional Fabric Demonstration Area was divided into three thematic areas: work, leisure and sport, to highlight how functional textiles becoming more and more prevalent in everyday wear. The Taiwan Textile Federation (TTF) conducted simple fabric tests on-site, revealing the hidden properties of the textiles.
· Design for the Trend Forum was undertaken by Nelly Rodi of Paris, who came up with an original and stylish display of the Directions fabric trends for Autumn/ Winter 2005. Following four themes: 'Blue note', 'landscape', 'heritage' and 'sweet secrets', the central aisles were filled with dazzling colours and textures. "Shows like these are an important tool with which to inform people of trends to come," said Ms. Nelly Rodi at the show. "We really enjoyed receiving exhibitors textiles to illustrate the new trends and found some extraordinary products."
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