Brazilian Textile and Apparel Industry Association (ABIT) presents in the meeting about technology and innovation on sport fashion.
The 2nd Meeting on Technology and Innovation on Sport Fashion was promoted by the IBC (International Business Communications).
The meeting was held in São Paulo with the proposal of gathering specialists to discuss the market potential for sport fashion products. The event took place on November 8-10, was sponsored by Rhodia (through the Amni Actsystem brand) and Clariant.
The schedule included lectures by international and Brazilian personalities who discussed the trends, product designs, consumer profiles and the search for comfort and well-being, among other themes.
ABIT special projects consultant, Geni Ribeiro, presented the theme “Brazil is in fashion. How to take advantage of the moment? The Brazilian lifeOFF has promoted the concept of Brazilianness”.
ABIT, the representative organization of the Brazilian textile and apparel industry, participates actively in the evolution of the textile sector. A pioneer in the industrialization of Brazil, the textile sector stands out within the domestic economy.
Brazilian Textile and Apparel Industry Association
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