Montréal Fashion Week as it's never been seen before!
18 Sep '10
5 min read
A symbol of fashion creativity in Canada, Montréal Fashion Week (MFW) unites every sector of the fashion industry. In collaboration with P&G Beauty & Grooming, MFW is back for a 19th edition and will be overtaking the Marché Bonsecours from September 27th to 30th. The world-class calibre of the event is generating more buzz and attracting more international interest than ever. With its impressive roster of new and returning design talent set to present their collections for Spring/Summer '11, MFW 19 can expect visitors from around the globe.
“The growth of MFW is more apparent this year than ever, given the vast array of events taking place around the city,” states Chantal Durivage, co-president of Groupe Sensation Mode, the event's producer. “With le Showroom, the Midis Fashion lunchtime events, the ever-popular runway shows and a long list of special events, this 19th edition is not to be missed. A Montréal 'must', Fashion Week supports the expansion of our fashion industry and raises its profile amongst fashion influencers worldwide.”
Over-the-Top Concepts; Fashion Week as it's never been seen before! MFW 19 rolls out the red carpet for some of the country's best-known designers including Marie Saint Pierre, David Dixon, Muse par Christian Chenail, Envers par Yves Jean Lacasse, Helmer, Ezra Constantine and Fashion Television pay tribute to Denis Gagnon for is 10th anniversary. In true leadingdesign style, these established designers will be taking MFW19 over the top and out of the box with refreshing new angles both on their collections and the ways in which they present them.
MFW is pleased to welcome fashion's leading designers from Paris and major design names from Toronto including David Dixon, LOVAS, Paria Lambina and Ezra Constantine expand the borders of the MFW19 schedule. All of this talent from abroad keeps company with many of MFW's returning favourites like Soia & Kyo, Ève Gravel, Barilà, Dimitri Chris, Coccolily by Naana Tennachie, Ralph Leroy, Annie 50 and Cluc Couture - and let's not forget the world of accessories with Micalla and Caroline Néron. For the first time on the runway: Collection Iris and Sérum by Marta. Watch also for runway celebrations for Valerie Dumaine (5 years) and Second Clothing (10 years).
Some exciting newcomers were chosen by the Designer Selection Committee to partake in MFW 19: Ek San Creations – Auslini - Covet - Creations Make it Shine – Chromozone - GoldenFish Swimwear.
Also new this season, don't miss the conference and collective fashion show presented by Modethik, the promoter of Paris ethical fashion show in Québec. Make sure to stop by and check out the opening of Martin Delisle's new boutique, Identi-T, featuring some of Quebec's trendiest young designers like Naked & Famous, Domino Jeans, Lost & Found, Rachel F, Christine B and several local labels.
“All of Montréal will move to the beat of Fashion Week, which stimulates the local economy by generating significant spinoffs in Old Montréal. From east to west by way of Chabanel and downtown there's no way you can miss MFW, which has now come to symbolize Canadian creativity and inspire many up-andcoming designers. This is an opportunity for buyers, media representatives, bloggers, fashion photographers, stylists and celebrities to come together. Once again this year, the four-day event is expected to draw more than 20,000 attendees!” notes Jean-François Daviau.
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