Incredible increase in visitors at 15th anniversary of Cosmoprof
27 Nov '10
4 min read
The World of Packaging This important sector in Cosmoprof Asia highlighted the qualities,technology and innovation of the industry's leading companies that are pioneering innovations in packaging for the cosmetics and beauty sectors.
Hair Shows Cosmoprof Asia presented two sold-out hair shows and more than 1,000 hairstylists and hair salon operators attended at the shows. The first session showcased the style and talents of the most important Asian hairstylists: Boris Wong, Calvin Chan, Marek Wan, Patrick Chu, and Tomo Numayama. In the second show, the 2011 collection of TONI&GUY was presented in Project 10, a spectacular show with more than 40 models under the direction of Patrick Chu, National Art Director for TONI&GUY Hong Kong.
The Worlds of Nails In response to the explosive growth of the nail market in Asia, Cosmoprof Asia together with the Japan Nailist Association staged a seminar on the Japanese nail market, which was followed by a master class demonstration by top nail artist Hisako Yamasaki.
The China Market China has attracted the interest of many companies including the luxury brands. Cosmoprof Asia organised a two-session seminar for over 200 visitors and exhibitors on the development of the beauty brands and the latest regulations introduced earlier this year.
“In such a difficult and demanding year for the entire exhibition industry, with many shows experiencing a severe drop in attendance, Cosmoprof Asia's more than resilient performance confirms it to be the sector's reference point,” says Aureliana De Sanctis, Director of Cosmoprof Asia Ltd. “This supports the concept that the professionalism of an organiser committed to excellence in creating international business platforms for the beauty sector, is most able to build value for the exhibitors by delivering the final visitor.”
Cosmoprof Asia 2011 will be held from 9 to 11 November at the Hong Kong Convention & Exhibition Centre.
marketing@alchempro.com
