Industry organization to support Copenhagen fashion fairs
29 Jan '11
4 min read
The clear ambition of the cooperation is to ensure that these initiatives and efforts benefit the entire fashion industry:
"The overall goal is clearly to strengthen the fashion industry as a whole. If we can attract more buyers to the fairs, more orders will be placed with the Scandinavian brands and they will receive greater exposure abroad, which generates increased focus on Scandinavian fashion and thus attracts even more buyers to Copenhagen Fashion Week. So our efforts are aimed at creating a positive spiral," says Kasper Eis, Director of Development at Dansk Fashion and Textile.
Copenhagen Fashion Week will be officially opened by Minister of Economic and Business Affairs, Brian Mikkelsen Wednesday, 2 February at 10:00 a.m. in Bella Center.
The four fairs and Dansk Fashion and Textile are holding a joint press conference on Friday, 4 February at 12:30 p.m. at Nimb.
marketing@alchempro.com
